iPhone v. Concrete? Winner: Concrete

Friday night, my wife was coming home from work, and her iPhone 16GB slipped out of her fingers as she was taking it out of her purse. It hit the street, and voila:
What did I do when I saw it? Laughed! I mean, OMG it looks like it took a bullet! So of course I took a photo (with my iPhone, ironically) and emailed it to some friends.

A call to AT&T proved unhelpful, so I suggested she go to an Apple Store. They were helpful, but the replacement cost was $300. Ouch. And apparently, you can't insure an iPhone. I'm so buying her a silicone skin for this one.

Update: The Apple Store could have replaced just the screen for $200, but they didn't have any in stock, so we got the replacement phone (a refurb). A new one would have cost $500.

Update2: Courtesy Daniel H.: You can insure an iPhone, just not through Apple or AT&T. Some people use the floating policy on their home insurance, or you can use SquareTrade. I have 3 years of coverage (including full accidental damage) on mine for like $87 (via one of the hefty 30-40% off coupons they usually have). Better than the cost of replacement, and worth the extra lifetime if I decide to skip a generation before upgrading to the latest iPhone. Only caveat is it has to be within like 30 days or so of the purchase date to get it with SquareTrade.

Update3: Jim found that TechRestore fixes them overnight for $100 + $19 s&h.